The Firebird’s interior was developed by John Schettler, who designed Pontiac interiors at the time. Many automotive historians consider the early 1970s Firebird models among the best designs in GM’s history, myself included. Bonshall, the author of “Pontiac: They Built Excitement,” said: “With its fluid shape, uncluttered lines, absence of rear quarter windows and full wheel cut-outs, the 1970 Firebird was remarkable for simplicity and elegant excitement.”ġ971 Pontiac Firebirds brochure (Robert Tate Collection) Two great GM designers directly involved with the program were Jack Humbert, who oversaw Pontiac exterior design, and the talented Bill Porter, involved with Pontiac styling since 1959. The Pontiac Firebird models had their origins as the F-car in 1966 before they were introduced to the public. In 1971, the Pontiac’s advertising slogan was “Pure Pontiac!” That was truly fitting for the newly designed Firebird models.ġ971 Pontiac Firebird advertising illustration (Robert Tate Collection) One of the Firebird’s main features was its nostril design front grille, which was different, and well-liked by consumers. The Firebird styling was influenced by the Cirrus show car, which was admired by many GM design staff members at the time. Some automotive historians over the years referred to the early Firebird models as a rolling sculpture design. They were designed under the direction and influence of Bill Mitchell (JSeptember 12, 1988), who was head of design at General Motors from 1958 to 1977.ġ970s Pontiac Firebird (General Motors Archives) The early 1970s Pontiac Firebird models were great looking automotive designs. Images Courtesy of the Robert Tate Collectionġ971 Pontiac Firebird (General Motors Archives) By Robert Tate, Automotive Historian and Researcher
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